Shoptalk Series Part 1: Reimagining the Store Experience

Stores are no longer just stores—they’re community points, distribution points and entertainment venues. Shoppers demand unique, fun experiences, but how do retailers and brands also provide convenience, seamless shopping and a fresh, edited assortment at the same time? This is the first of our four part Shoptalk series on “Retales From the Frontline,” presented by Mastercard. Host Matt Rubel spoke with two of retail’s store…

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How to Create a Pop-Up that Works

Whether you’re a digitally native brand launching a store footprint, an established retailer testing a new product or market, or even Amazon Prime releasing a new season of the popular show The Marvelous Mrs. Maisel, pop-up stores are the new way of storytelling, and they’re bringing brands to life.  Gonzalez says all brands, especially digital natives, need to be able to tell their stories in…

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How Retailers and Brands Can Recognize Their Data Assets

Data and AI are top of mind for retailers and brands looking for customer insights and ways to personalize the shopping experience, but companies sometimes struggle to recognize their own strength when it comes to data. At NRF 2019: Retail’s Big Show, “Retales From the Frontline” host Matt Rubel sat down with First Insights CEO Greg Petro, Forrester Principal Analyst Sucharita Kodali and Synchrony Financial…

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Inside the Millennial Mindset with Nick Molnar and Jane Lu

Being agile and staying on top of trends are two keys to selling to millennials. Well, those two things are key to selling in general, but millennials are early adopters of trends and, in the US, they’re the largest population segment with disposable income, so meeting their expectations is super important. Millennials are also the key demographic for Showpo, so we’re all about marketing to…

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TARIFFS, TWITTER TANTRUMS & TRADE

Tariffs and trade are the hottest topic in retail right now. At retail’s biggest annual event, the National Retail Federation NRF Big Show 2019, NRF President and CEO, Matthew Shay and SW Retail Advisors Founder, Stacey Widlitz sat down with global Chairman and investor, Matthew Rubel to get the inside scoop on these complicated and timely topics. The participants shared their insights on how tariffs…

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