Recommerce is growing as more consumers look to “shop their values” and buy fewer, better things in order to lessen their consumption footprint. For retailers and brands, already under increasing pressure as more sales shift online, taking control of their own resale operations is one key to not being left behind.
In this episode, host Matt Rubel interviews Trove CEO Andy Ruben to find out how the circular economy will figure into holiday shopping this year and in the future. Trove powers circular shopping for leading brands such as Levi’s, Patagonia, REI, Arc’teryx, Eileen Fisher and Taylor Stitch. The company differs from third-party recommerce platforms by providing the technology and logistics that let brands control their own resale strategy, shopper experience and customer relationships, at scale.